FAQ on Triton Financial

What is a financial planner?

A financial planner is someone who helps their clients meet their financial goals. They do this by taking a holistic approach, looking at all aspects of their financial position. They analyze the client’s goals, risk tolerance, stage of life and other factors that can contribute to their financial situation.

Financial planners typically work in a variety of different areas. They have a broad-based perspective because their work is more comprehensive. They have expertise in a lot of different areas from retirement planning to managing risks. Financial planners also work with individuals who have assets and would like advice on what to do with those assets.

What is a certified financial planner?

A certified financial planner has met extensive training and experience requirements as outlined by the CFP board. They commit to ethical standards and requires to put their clients’ interests first. Only those financial planners who have fulfilled the certification requirements of the CFP Board can display the CFP® certification mark, which represents a high level of competency, ethics and professionalism.

CFP® professionals offer comprehensive financial planning to their clients. This personalized approach brings all the pieces of your financial life together. As part of the CFP® certification, CFP® professionals also have made a commitment to CFP Board to act as a fiduciary when providing financial advice to a client. This means they have agreed to put your best interests first, so they can provide you confidence today and a secure tomorrow.

What is a registered investment advisor?

Registered investment advisors (RIAs) manage the assets of individuals, businesses and institutional investors. The SEC regulates investment advisers who manage $110 million or more in client assets, where individual states regulate investment advisors with less than $110 million under management.

Who is your custodian?

Our firm participates in the TD Ameritrade Institutional program. TD Ameritrade Institutional is a division of TD Ameritrade, Inc. (“TD Ameritrade”) member FINRA/SIPC/NFA. TD Ameritrade is an independent and unaffiliated SEC-registered broker-dealer. TD Ameritrade offers to independent investment Advisors services which include custody of securities, trade execution, clearance and settlement of transactions. We receive some benefits from TD Ameritrade through our participation in the program

What does it mean to be a fee-based financial planner?

Fee-based financial planners are paid by the client to perform financial planning related functions. They may receive additional compensation from investment management services and offering insurance products. This compensation may be paid directly by the client in the form of a fee or via other sources, such as commissions from financial products that clients purchase. As a fee-based advisor, our Form ADV filing contains information that spells out how we are compensated. Even as a fee-based financial planner, we function as a fiduciary putting our clients’ best interests first.

Is your firm registered with the SEC?

Yes. Triton Financial is a Registered Investment Advisor (RIA) with the U.S. Securities & Exchange Commission.

What is your investment philosophy?

Our investment philosophy begins with the belief that comprehensive financial planning is cornerstone upon which a client’s financial house is built. the only solution that can provide our clients with sound, definitive wealth management they require. When it comes to designing an investment portfolio and making specific recommendations, we believe that the purpose of a client’s investment portfolio is to achieve their financial goals. We ensure that each client’s portfolio is:

  • Diversified and well-balanced
  • Low turnover and tax efficient
  • Cost minimization 
  • Designed to achieve their financial objectives
  • Aligned with their risk tolerance

Financial Focus

Bob Gustafson, RKG Financial

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